We all talk about the marketing funnel – TOFU, MOFU, BOFU. Top, Middle, Bottom. Awareness, Consideration, Decision. The typical advice? Map your channels to these stages:
Whole funnel in one content piece
We all talk about the marketing funnel – TOFU, MOFU, BOFU. Top, Middle, Bottom. Awareness, Consideration, Decision. The typical advice? Map your channels to these stages: