We all talk about the marketing funnel – TOFU, MOFU, BOFU. Top, Middle, Bottom. Awareness, Consideration, Decision. The typical advice? Map your channels to these stages:
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Whole funnel in one content piece
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We all talk about the marketing funnel – TOFU, MOFU, BOFU. Top, Middle, Bottom. Awareness, Consideration, Decision. The typical advice? Map your channels to these stages: