I’ve spent years selling things most people agree are annoying: popups, spinwheels, and push notifications.
You know, the classic marketing tools for e-commerce stores that make you roll your eyes. Naturally, when I’d approach marketing managers, many of them recoiled. They didn't want their carefully crafted brand associated with "those" tactics.
But here’s the thing: they work. And when used correctly, they work incredibly well without annoying anyone. The problem wasn't the product; it was the perception.
So what do you do when you have to sell something people hate the very idea of? My chances seemed slim, but I found a way.
The key to success lies not in what you sell, but in how you sell it, communicate it, and present it.
My entire approach is built on a simple principle: choice design.
Forget about trying to convince someone to buy. You’ll just activate their defenses. Instead, you present them with choices. You lay out the potential paths, and it's entirely up to them which one they take.
Your role shifts from a salesperson pushing a product to an advisor helping them make the best possible decision for their business. You're not selling a tool; you're offering a strategy. You're not closing a deal; you're opening a door to better results.
This subtle shift is everything. It changes the dynamic from adversarial to collaborative.
What you’ve just read is an intro from my upcoming LinkedIn Social Selling Playbook. If you’d like to get it completely for free before it goes on sale, all you have to do is join a Whatsapp group where I share free meetups, workshops, and products.
In the playbook, you’ll learn:
How I got sales meetings by strategically going over the heads of initial decision-makers.
The exact messages that got us meetings with strangers.
The next level of social selling that makes cold outreach a thing of the past.
Click here to join, and have a great week!